What do you do when you want to introduce your new V8 muscle car to the world via television? You have a runabout race to catch up to it. Such is the case in this mid-60s ad that introduces the 1966 Dodge Charger to the American public. It also doesn’t hurt to have a beautiful blonde driving the boat in order to meet up with the car.
Where today’s car commercials can be serene to the point of dull, the ad for the 1966 Charger exudes pure testosterone. Listen to the music bed underneath the deep baritone of the voiceover artist. Even the color of the vehicle, red — although it can be hard to see, signifies power.