Car manufacturers have made a lot of interesting claims about not only their vehicles but also life trends in old and modern print, radio and television advertisements. In this video of a classic 1968 Pontiac Firebird commercial, the advertisers for Pontiac tried to convince viewers to buy their “wide track” Firebird by highlighting a new “great American sport” for 1968 called “wide tracking.”
This fictional sport was supposedly even greater than boating and, not to mention, standard driving. Instead of going out on the open water, owners of a Pontiac Firebird could enjoy driving around boatyards in a vehicle that had a wider design than many other vehicles at the time. The design apparently would give drivers better handling, cornering and maneuverability.
The best reason to watch this commercial, beyond seeing this beautiful vehicle’s early premiere, is the ending where suddenly boating is once again more interesting than “wide tracking.”