This is excellent information if you’re on the selling end of things. But what if you’re on the buying end? It’s good to know what’s going on in the mind of a car salesperson when a customer steps on the lot. It’s all about prospecting on their end. Just keep that in mind when you see advertisements and you take the family out to scope out the next family vehicle. All the money is in “repeats” and “referrals.”
The goal of selling cars it to make as much money as possible. The really serious sales people don’t cherry-pick. They’ll talk “cars” to anyone. This technique works because people like to feel important. Every salesperson will have a different technique, but their bottom line is to make money—and you’ll be in their crosshairs. Check out the video. While today’s world is digital, you’ll find there are still old-school players that know how to use tried and proven sales techniques on today’s consumer.