Whether you like Lincoln’s or not, you have to admit this is a class commercial. The 2016 Lincoln MKX Commercial is at the top of the list. The commercial exudes luxury and class. McConaughey is confident, lean, and apparently well off. Of course everyone wonders what he does for a living. His home is immaculate. As he gracefully sweeps the car keys of the dresser, you know that he’s headed to a friendly card game with others in his ‘closed’ circle. The haunting jazz trumpet melody in the background sets the stage.
McConaughey greets his friends, and you can tell they go way back. There’s a little mystery, but everyone is represented. He’s culturally adept, and that’s what the commercial wants to convey. “This Lincoln luxury vehicle is for anyone with class.” The winning hand is a straight. The Lincoln MKX may not be your car, but there’s something for everyone in this commercial.